Strategy and Consulting

A senior marketing consultancy for UAE developers. We build the strategy, audit the stack, plan the launch and run the numbers.

Creative Model

This

(is)

OMG

Strategy is what you doMost developer strategy work in the UAE ends as a 60 slide PDF opened twice. Our work ends as a calendar, a budget, a media plan and a launch sequence the sales team can hold us to.
Overview left
Overview right
HOW WE WORKBy uniting strategy, design vision, and meticulous delivery, we create outcomes that look exceptional and perform even better, with every project treated uniquely.
OMG

See how strategy, creative, and delivery come together inside OMG. The services, the process, and why developers call us first.

What

changes

WITH US

What changes when you work with usMost UAE developers plan a launch with a marketing manager, a part time agency, an architect with strong opinions and a founder adding scope at the last minute. The strategy is whatever survives the last conversation. We replace that with one accountable partner.
Before
OMG

Strategy survives the last conversation

  • Strategy written by an agency that will never have to execute it
  • Budget allocated by feel, not by channel performance
  • Three competing positioning lines used by sales, marketing and the brochure
  • Audit findings that get archived instead of fixed
  • Annual marketing plans built around what the team is comfortable doing, not what the project needs
After
OMG

One plan, one review cadence

  • Strategy authored by the team that will also sit in the launch room every week
  • Budget allocated against modelled CPL and conversion targets, not against last year's split
  • One positioning line, signed off, used everywhere from hoardings to broker WhatsApp
  • Audit findings turned into a tracked 90 day fix list with owners and dates
  • Annual plans built backwards from sell out, not forwards from last quarter

This

(is)

STRATEGY AND CONSULTING SERVICES

Six disciplines. One strategy partner.Every UAE developer comes in at a different stage. Pre launch and needing positioning, mid launch and needing an audit, between projects and needing a roadmap. These six services cover the full ground.

Brand Strategy and Positioning

What the project stands for and who it is for.


Brand Positioning and Architecture

Brand Positioning and Architecture

Competitive Differentiation Audit

Competitive Differentiation Audit

Audience and Buyer Persona Definition

Audience and Buyer Persona Definition

Brand Narrative and Messaging Frameworks

Brand Narrative and Messaging Frameworks

Go to Market Strategy

The plan that gets a project from teaser to sell out.


Project Launch GTM Planning

Project Launch GTM Planning

Channel Mix and Budget Allocation

Channel Mix and Budget Allocation

Pricing and Sell Out Strategy

Pricing and Sell Out Strategy

Phase Wise Sales Velocity Plans

Phase Wise Sales Velocity Plans

Market Research and Competitor Analysis

The market intelligence to read before committing budget.


Market Sizing and Demand Analysis

Market Sizing and Demand Analysis

Competitor Benchmarking Reports

Competitor Benchmarking Reports

Buyer Sentiment and Survey Research

Buyer Sentiment and Survey Research

Location and Catchment Analysis

Location and Catchment Analysis

Marketing Audit and Diagnostics

An independent read of what works and what leaks.


Performance Marketing Audit

Performance Marketing Audit

Brand and Creative Audit

Brand and Creative Audit

Funnel and CRM Audit

Funnel and CRM Audit

Tech Stack and Tooling Review

Tech Stack and Tooling Review

Annual Marketing Roadmap and Budget

Twelve months of marketing planned in one document.


Annual Marketing Plan

Annual Marketing Plan

Budget Allocation and Phasing

Budget Allocation and Phasing

KPI Framework and Dashboards

KPI Framework and Dashboards

Quarterly Reviews and Re Planning

Quarterly Reviews and Re Planning

Retained Marketing Consultancy

Fractional CMO and senior leadership on a retainer.


Fractional CMO Services

Fractional CMO Services

Marketing Team Coaching

Marketing Team Coaching

Agency and Vendor Oversight

Agency and Vendor Oversight

Board and Leadership Reporting

Board and Leadership Reporting

OUR

WORK

GALLERY

Work that has done the jobStrategy engagements across boutique developers, master communities and hospitality residences in the UAE. Launch plans, brand audits, budget rebuilds and fractional CMO retainers.
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TECHNOLOGY*MARKETING*PR & MEDIA*BRANDING*EVENTS*TECHNOLOGY*MARKETING*PR & MEDIA*BRANDING*EVENTS*TECHNOLOGY*MARKETING*PR & MEDIA*BRANDING*EVENTS*TECHNOLOGY*MARKETING*PR & MEDIA*BRANDING*EVENTS*

See

OUR

IMPACT

Numbers that matter, not vanityStrategy is only worth the paper when it lands in market.

40

+

Across UAE

Across UAE and GCC developer campaigns.

120

+

Across UAE

Across UAE and GCC developer campaigns.

8

Across UAE

Across UAE and GCC developer campaigns.

200

M+

Across UAE

Across UAE and GCC developer campaigns.

OUR

INNOVATIVE

SERVICES

The full 360Strategy and Consulting is one of eight disciplines under one roof at OMG. Work with us on this and you have direct access to every other team, with no brief lost in translation.

DIGITAL MARKETING

Performance campaigns, SEO and social media that turn developer launches into qualified leads and closed units.

01

DIGITAL MARKETING

Performance campaigns, SEO and social media that turn developer launches into qualified leads and closed units.

DIGITAL MARKETING

AI & AUTOMATION

WhatsApp automation, CRM integration and lead scoring that qualify buyers in minutes, not days.

02

AI & AUTOMATION

WhatsApp automation, CRM integration and lead scoring that qualify buyers in minutes, not days.

AI & AUTOMATION

CREATIVE & BRANDING

Brand identity, naming, decks and collateral built to position a project before the first unit goes live.

03

CREATIVE & BRANDING

Brand identity, naming, decks and collateral built to position a project before the first unit goes live.

CREATIVE & BRANDING

Real Clients

(and)

Feedback

What the developers say

"We brought OMG in to audit the launch plan we had already paid another agency to write. Within three weeks they had reshaped the budget and the channel mix. We launched on time and 30 percent under the original media projection"

Boutique Developer, Dubai
Boutique Developer, Dubai

"Their fractional CMO has been the single best marketing decision we made this year. He sits in our monday meetings as if he works here. The agency hires got better, the reporting got real, the noise stopped."

Master Developer, UAE
Master Developer, UAE

"We had been told for two years our positioning was the problem. OMG was the first team that actually fixed it instead of debating it."

Hospitality Residences Developer
Hospitality Residences Developer

"Honest, fast, and senior enough to push back when we were wrong. That is rare in the Dubai consulting market."

Founder, UAE PropTech
Founder, UAE PropTech

Do

(You)

Have Questions

FAQ

Frequently Asked Questions

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