"We had been pitching the same story for six months and getting nothing. OMG rewrote the angle in one afternoon and we landed the front of business in two weeks"
Boutique Developer, Dubai
PR and Media Relations
Coverage brokers actually forward
A PR team for UAE developers. Press, editorial, influencer, thought leadership, awards and crisis comms under one studio.
PR and Media Relations
A PR team for UAE developers. Press, editorial, influencer, thought leadership, awards and crisis comms under one studio.
This
(is)
OMG
Most developer PR is wallpaperA release goes out, three portals republish it word for word, a paper runs 200 words on page seven. Nothing changes in the funnel. We judge PR the way performance marketing is judged.
HOW WE WORKBy uniting strategy, design vision, and meticulous delivery, we create outcomes that look exceptional and perform even better, with every project treated uniquely.
OMG
See how strategy, creative, and delivery come together inside OMG. The services, the process, and why developers call us first.
What
changes
WITH US
What changes when you work with usMost UAE developers run PR through a freelance retainer or a generalist agency handling a hotel chain, a restaurant group and a developer with the same templates. We replace that with one team that only works in real estate, one narrative and one distribution strategy.
Before
OMG
Generalist templates, wrong reader
- Press releases written in the same language used for an automotive launch, with no developer or market specificity
- Editorial coverage in titles your buyers do not read
- Influencer partnerships agreed by WhatsApp with no creative brief, no usage rights, no performance measurement
- Awards submissions written the night before the deadline, missing two of the four required appendices
- Crisis response that arrives 36 hours after the story has already moved to social media
After
OMG
One plan, one review cadence
- Press materials built around a real story angle, not a corporate announcement, and pitched to journalists by name
- Editorial placements in titles your actual buyer reads in the UAE, the GCC and the right international source market
- Influencer partnerships managed under formal contracts, with whitelisted ad usage rights and tracked performance reporting
- Awards submissions written 30 days before deadline, with photography, video and supporting metrics prepared in advance
- A crisis protocol that triggers within two hours, with media holding lines, spokesperson scripts and review monitoring already in place
This
(is)
PR AND MEDIA SERVICES
Six disciplines. One in house team.Every UAE developer has different earned media needs. A launch story, a founder profile, a SERP to defend, an awards season to roll into the next launch. These six services cover the full ground.
Press and Media Relations
Press releases, journalist outreach and editorial placement.
Press Release Writing and Distribution
UAE and GCC Editorial Placement
International Media Placement
Media Briefings and Press Conferences
Influencer and Creator Relations
Property and lifestyle creators, contracted and measured properly.
Property Influencer Campaigns
Lifestyle and Luxury Creator Partnerships
Site Visit and Project Tour Coverage
Whitelisted and Boosted Creator Ads
Thought Leadership and Executive PR
Founder profiling, op eds, panels and conference bookings.
Founder and CEO Media Profiling
Op Eds and Bylined Editorial
Panel and Conference Speaker Placement
Podcast and Webinar Bookings
Crisis and Reputation Management
The protocol to have in place before the story breaks.
Crisis Communications Planning
Online Review Monitoring and Response
SERP and Wikipedia Reputation Defence
Media Training for Spokespersons
Awards and Industry Recognition
Property awards treated as a marketing channel.
Award Scouting and Shortlisting
Submission Writing and Production
Industry Body Memberships and Listings
Recognition Roll Out and PR Amplification
Event PR and Launch Coverage
Pre event buzz, on site press and post event roll out.
Pre Event Media Buzz Campaigns
On Site Press and Photographer Management
Post Event Editorial Roll Out
Red Carpet and VIP Media Hosting
OUR
WORK
GALLERY
Work that has done the jobSelected PR and media programmes across boutique developers, master communities and hospitality residences in the UAE. Launch campaigns, founder profiling, influencer roll outs, awards seasons and crisis defence.
TECHNOLOGY*MARKETING*PR & MEDIA*BRANDING*EVENTS*TECHNOLOGY*MARKETING*PR & MEDIA*BRANDING*EVENTS*TECHNOLOGY*MARKETING*PR & MEDIA*BRANDING*EVENTS*TECHNOLOGY*MARKETING*PR & MEDIA*BRANDING*EVENTS*
See
OUR
IMPACT
Numbers that matter, not vanityPR is only worth the retainer when it moves the brand and the funnel.
1.2
K+Editorial placements
Editorial placements secured across UAE, GCC and key international source markets for developer clients.
80
+Founder and CEO
Founder and CEO profile pieces placed in business and lifestyle press across the region.
18
MCombined estimated
Combined estimated advertising value equivalent generated through earned coverage in the last twelve months.
35
+Industry awards won
Industry awards won across Arabian Business, Construction Week, International Property Awards and Cityscape recognition categories.
OUR
INNOVATIVE
SERVICES
The full 360PR and Media is one of eight disciplines under one roof at OMG. Work with us on this and you have direct access to every other team, with no brief lost in translation.
01
DIGITAL MARKETING
Performance campaigns, SEO and social media that turn developer launches into qualified leads and closed units.
DIGITAL MARKETING
Performance campaigns, SEO and social media that turn developer launches into qualified leads and closed units.
Categories
01
DIGITAL MARKETING
Performance campaigns, SEO and social media that turn developer launches into qualified leads and closed units.
02
AI & AUTOMATION
WhatsApp automation, CRM integration and lead scoring that qualify buyers in minutes, not days.
AI & AUTOMATION
WhatsApp automation, CRM integration and lead scoring that qualify buyers in minutes, not days.
Categories
02
AI & AUTOMATION
WhatsApp automation, CRM integration and lead scoring that qualify buyers in minutes, not days.
03
CREATIVE & BRANDING
Brand identity, naming, decks and collateral built to position a project before the first unit goes live.
CREATIVE & BRANDING
Brand identity, naming, decks and collateral built to position a project before the first unit goes live.
Categories
03
CREATIVE & BRANDING
Brand identity, naming, decks and collateral built to position a project before the first unit goes live.
Real Clients
(and)
Feedback
What the developers say
"Their founder profiling work changed how the market sees our CEO. He now gets invited to panels he used to apply for."
Master Developer, UAE
"We had a difficult moment with a delivery delay. Their crisis playbook was already on our shared drive from month one. We controlled the story instead of chasing it"
Hospitality Residences Developer
"The influencer programme was the first one we have run with proper contracts and proper measurement. CPL on whitelisted creator ads beat our agency baseline by 40 percent"
Founder, UAE PropTech
"We had been pitching the same story for six months and getting nothing. OMG rewrote the angle in one afternoon and we landed the front of business in two weeks"
Boutique Developer, Dubai
"Their founder profiling work changed how the market sees our CEO. He now gets invited to panels he used to apply for."
Master Developer, UAE
"We had a difficult moment with a delivery delay. Their crisis playbook was already on our shared drive from month one. We controlled the story instead of chasing it"
Hospitality Residences Developer
"The influencer programme was the first one we have run with proper contracts and proper measurement. CPL on whitelisted creator ads beat our agency baseline by 40 percent"
Founder, UAE PropTech
Do
(You)
Have Questions
FAQ
Frequently Asked Questions
No reputable PR agency guarantees placements, and we will not be the exception. We guarantee the activity, the targeting, the pitching standard and the relationships. Earned media is earned. What we do guarantee is full transparency on every pitch sent and every response received.
Yes. We work natively in English and partner with senior Arabic PR consultants for Arabic press release writing, Arabic editorial pitching and Arabic media relations across the UAE and GCC titles.
Influencer fees are passed through at cost with a managed services fee on top, fully transparent. We do not mark up creator fees. We charge for the strategy, contracting, brief writing, content management and reporting.
Both. Most clients on the OMG Launch or OMG Domination bundles have a crisis protocol built into the retainer. For clients without an active retainer, we offer crisis response on an on call basis with a 24 hour activation window.
First confirmed placements typically land within the first 30 to 45 days of a new engagement, depending on the news cycle. Sustained coverage and founder visibility usually compound from month three onwards. PR is a 6 to 12 month build, not a 30 day campaign.
CONNECT AND LET'S WORK TOGETHER * CONNECT AND LET'S WORK TOGETHER *
CONNECT AND LET'S WORK TOGETHER * CONNECT AND LET'S WORK TOGETHER *
CONNECT AND LET'S WORK TOGETHER * CONNECT AND LET'S WORK TOGETHER *
CONNECT AND LET'S WORK TOGETHER * CONNECT AND LET'S WORK TOGETHER *
CONNECT AND LET'S WORK TOGETHER * CONNECT AND LET'S WORK TOGETHER *
CONNECT AND LET'S WORK TOGETHER * CONNECT AND LET'S WORK TOGETHER *
CONNECT AND LET'S WORK TOGETHER * CONNECT AND LET'S WORK TOGETHER *
CONNECT AND LET'S WORK TOGETHER * CONNECT AND LET'S WORK TOGETHER *