PALAZZOTISSOLI
ProjectOverview
Service Overview
We help businesses modernize, scale, and stay competitive through advanced digital technologies and intelligent systems. Our solutions simplify operations, unlock data-driven insights, and create seamless digital experiences across your entire organization.
Our Approach
Conducted user research to understand customer needs and identify usability challenges. Defined clear user journeys to simplify complex banking interactions. Created wireframes and prototypes to test and refine the interface experience. Built a scalable design system to ensure consistency across the platform. Optimized performance and responsiveness for seamless use across devices.
TheChallenge
Delibero spectaculum censura. Unus vespillo comparo videlicet compello arguo. Coaegresco dolores ventito quasi torqueo cervus derideo fugit ars via. Excepturi aestivus claustrum dolorum decretum currus. Alveus nostrum spiritus causa capillus aeger sufficio vulpes tersus advoco. Volup triduana timidus solutio canto vulpes facilis cohaero. Talus alo demulceo chirographum assumenda casso sequi degero. Canto curis caritas bonus vulgivagus volubilis tametsi. Doloremque sordeo campana uter alo dolorum quo vito argumentum cresco. Spargo surgo correptius tyrannus pel defleo trans. Decumbo porro vilis atavus deduco. Damno thymum cavus conventus admitto currus dignissimos. Iure decet commodo ambulo demergo cupiditate bellum comburo itaque acidus. Vacuus causa tres tenax.
Key Challenges
- •Crowded island, identical pitch. Every branded residence on Marjan sells the same beach. Pininfarina had to become the reason to look, not the location.
- •No marketing foundation. No brand system, no funnel, no CRM logic. The launch needed building from zero, not optimising from a base.
- •Lead quality over volume. Top-of-island pricing meant the sales team could not chase weak enquiries. Scoring had to filter before handover.
Scope of Work
- •Brand identity and full marketing collateral
- •Performance marketing and lead generation
- •Video production: teasers and project films
- •Sales, marketing, and AI automation with live reporting
Brand Identity & Creative
We built the Palazzo Tissoli identity from the ground up: logo system, tone of voice, and a vintage-meets-premium visual language matched to the Pininfarina story. Every brochure, deck, render direction, and social asset came out of our in-house team, consistent across each touchpoint.
Performance Marketing & Lead Generation
Segmented Meta and Google campaigns ran separate funnels for end-users and investors, each with its own landing page and creative. Weekly A/B testing cut cost per qualified lead and kept the pipeline weighted toward buyers who could clear top-of-island pricing.
Video Production & AI Automation
Cinematic teasers and project films carried the Pininfarina design language across paid and organic. Behind the funnel, Salesforce, WhatsApp, and automated lead scoring routed every enquiry inside the SLA, with reporting that showed the developer exactly where each dirham landed.
Theoutcome
The launch moved from a design story into a working sales engine. Within the first campaign cycle, qualified leads flowed into a CRM that scored and routed them inside the response window. The brand held one voice across teasers, social, and broker channels. Cost per qualified lead dropped as the creative testing matured, and the sales team spent its hours on buyers who matched the price point rather than filtering noise. Reporting gave the developer a clear line from spend to pipeline.
Lower cost per qualified lead across the campaign cycle
More qualified leads than the prior agency benchmark
Of leads scored and routed inside the response SLA
Months embedded as one accountable launch team
Results achieved
Defined brand identity tied to the Pininfarina story Segmented funnel separating investors from end-users Automated CRM and lead scoring inside the SLA Live reporting linking media spend to pipeline
CLIENTFEEDBACK
““We briefed three agencies before OMG. None of them got the developer side. OMG ran the whole launch, brand to leads, without us having to hold their hand.” ”
Palazzo Tissoli
